In terms of internet research, multi-sited ethnography – in particular Marcus’s tracking strategy of “following the thing,” can provide a methodological approach that accounts for the role of material objects (technologies, artifacts, media) in describing social processes that are constituted in and articulated through sociotechnical practices. Conventionally, ethnographic research has concentrated primarily on the role of human actors in meaning-making processes. While documents and artifacts have certainly been part of ethnographic projects, those objects have often been examined as the product, and not a co-producer of, culture. The result is that technology often plays a limited role in understanding social practices, a point Bruno Latour makes arguing that technical objects are the “missing masses” in social science (1992).