Cultural Bytes engages with research on information communication technology (ICT) users of low-income communities. This is run by Tricia Wang - me! My motivation is to better understand how low-income/under-served populations manage their social connections with a variety of practices. I bring attention to the ways that low-income users challenge, change, and innovate ICT usage patterns.  I focus on mobile populations, such as migrants and youth in Mexico, China and US.

The term “mobile” is beginning to take on new meaning.  Conventionally, a “mobile lifestyle” is associated with jet-setting corporate workers; however, a “mobile lifestyle” is also a way of life for migrants all around the world. Instead of taking airplanes, they walk. Instead of holding passports, they have no papers. Instead of staying in five star hotels, they stay anywhere they can. But for the first time, these new mobile workers, migrants, have access to the same digital networks and tools as elite mobile workers.

ICT tools enable people to create coherence between seemingly fragmented networks spread over greater distances.  In a more mobile society, we are seeing a new kind of mass movement of people—telecommuters to seasonal workers—in non-wartime conditions.  The reach of everyday life encompasses management of space.

These changes prompt new kinds of questions that allow us to grasp what mechanisms and ways of thinking make-up these new forms of mobility and connection. What social conditions may emerge? What practices become visible from the adaptation to older and how power and control is exerted. Conversely, what does immobility look like in a world that seems to be increasingly mobile? What are the various tiers of mobility and immobility? How do things stick, how do people capture moments, and how do places stay meaningful for communities?

These are the questions that I care about. Read about me here and about my research here. I would love to talk to you about your work so contact me!

In preparation for my summer research project, “China’s Internet Policy and Digital Network Architecture: Information Communication Technology (ICT) Practices among Youths and Migrant” at China Internet Network Information Center 中国互联网络信息中心 (CNNIC), I went to DC for an NSF-sponsored meeting for the EAPSI program through the Office of International Science and Engineering (OISE).

I was finally able to meet up with two Bill’s who made this oppotunity possible, Bill Blanpied on the left and Bill Chang on the right. I am grateful for their introductions to Dr. Mao Wei, who I will be working with this summer at CNNIC along with his amazing office of reseachers, including Wan En Hai! This is so exciting to work with Dr .Mao Wei - the person who started CNNIC and established many of the early efforts in China that has allowed it to grow so quickly and efficiently.

I met Bill Blanpied in India during the summer of 2008 for the China-India-US Workshop on Science, Technology and Innovation Policy in Bangalore, India. After the informative conference I was heading off to China for fieldwork from India, so Bill suggested that I meet up with Bill Chang, the Director of NSF’s Beijing office at that time.

I am so grateful for the guidance from Bill-Squared - thank you for all your encouragement on my project!

ethnography of health workers and computers

ethnography hospital

I took my grandma to the doctors for her annual today. The doctor that we have been with for the last 5 years moved to another office. So today we had a new doctor. I gave the new doctor a brief overview of the last 5 years of my grandma’s medical history. Our new doctor was wonderful, personable, and attentive.

During the entire updating process, the doctor was primarily talking to me because I was translating and I have been the primary overseer of my grandma’s health for the last few years.

I noticed that she was carrying around a new netbook. She was typing my notes in the netbook while constantly referring back to my grandmother’s file that contained her entire medical history being various doctors.

I noticed that the entire time we talked, it was very hard for her to have any direct interaction with my grandma. Her back was faced towards her as the netbook was placed on a stationary built in counter. As she typed the notes, she looked at me and then would periodically turn her entire body around 360 around to smile at my grandma and then immediately turn back to her netbook.

When we were done with the exam, I chatted with the doctor for a few minutes about the netbooks. She said that the office was trialing these netbooks out and had rented them for 6 months. She seemed ambivalent about the netbook, as if it was forced upon her. She said,

“Well I can take it with me everywhere and look up notes on each patient, but the file of the patient’s history still isn’t on the laptop so we still have to pull up files and deal with a lot of papework. It just feels like another thing to carry around and keep track of.”

When I asked her how it affected her interaction with her patients, she said that this was her primary reason for not liking these laptops. She showed me that using the netbook meant that she had to spend more time with her back towards her patients. I asked her if she had tried sitting down and putting it in her lap so that she could face the patient, but she said that was also inconvenient because of all patient history paper file. She then want on to explain that she preferred the stationary big screen desktops on carts at her old office because it was on a table that could face the patient or be moved around within the room.

Post observation thoughts?

spatial layout of material objects matters

I think a big fix in the problem would be the way rooms are designed. Spatial layout of an office/room matters for the introduction of a new technology. Therefore, the reception and usage of a new technology, such as this netbook, will vary across different offices. And it’s cool to think about how even minute furniture and room layouts can make a difference.
In this instance, the only place for the doctor to place her netbook in such way that her physical paper files could also be accessed meant that her face-to-face time with her patient was compromised. Imagine if there was an extra cart in this room with a big computer screen and each doctor could plug in their own netbooks. Or imagine if all the stationary computers in each were networked so doctors didn’t have to keep track of their netbooks. This was a such a great learning moment for me in terms of witnessing how the consideration of spatial layout is especially salient for conducting comparisons in technology usage for a new tool across communities.
This reminds me of the time I spent working in the projects of the South Bronx. I had noticed that the layout of a small apartment that housed 4-8 people would’ve made it impossible for a student to use a desktop computer with broadband the same way as a student in larger apartment or home of middle-high income families.

the extent of digitization of info matters
the mobility of laptops were useful for accessing only recent notes because most of the files had yet to be scanned into computers. For all the promises that mobile tools deliver to professionals in service industries, it’s difficult to take full advantage of these tools when the entire information base of an organization has yet to be digitized. As the doctor had explained, she still had to rely on physical paper files for the patient history. The netbook was only useful for accessing recent visits. I wonder what she would’ve thought about the laptop if ALL patient histories was on it. Would she have sat down and put the netbook in her lap so that she could have more time with the patient?

human connection matters
decreased face-to-face time was the primary issue for the doctor. This was such a great example of when a technology appears to offer more mobility may work to compromise other forms of interactions that may be more valued in a certain social setting.

Mobility as a feature is neutral
There is a lot of excitement across HCI and CSCW for studies on mobilites and how digital tools can complement a more mobile lifestyle. Aside from my observation that most of these studies are on elite Western (usually Anglo) travelers or mobile workers and tend to undervalue informal economy workers who rely just as much on mobility - I think this is such an exciting area of research that has pushed me to bring the concept of mobility closer to lived practices of mobilities.
That being said, I think that it should not be considered a priori that mobility is a “good” or “desired” aspect of X. In the case of the doctor’s office, having a mobile laptop seemed to be novel technology that the doctor was obligated to carry around. Of course it was not an ideal office with patient history files still on paper format and badly designed patient rooms - but that is just the point. Rarely are technologies introduced into ideal or perfect settings. So it’s good to think more critically about the role of mobility for a specified audience and what mobility means to them. In this case, increased mobility of note taking and accessing for doctors compromised personal connections with their patients.

One of the ways I thought about this in the past was trying to think about the other end of mobile cellphones as mobility saviours - so what groups wouldn’t want to be as mobile - what situations would mobility as an option not be valued?

What came to my mind?
• cheating spouses who don’t want to be located
• paraplegics
• people who hate cellphones

yah ok this is a totally lame list - I couldn’t really come up with any other groups because I think my problem is that I live too much in a paradigm where mobility is valued and an absolute! I am one of those working professionals who travels a lot and would stop breathing if I didn’t have my cellphone or my laptop on a work day.

ok so here’s some things questions in conclusion:
• How do new technologies affect work flows?
• How do new technologies affect client/patient interaction?
• What are the compromises that are made for a more mobile lifestyle/interaction?
• How does spatial placement of objects affect technology usage?

Useful Links
• Microsoft Research on Health and Wellbing
Ethnography and Healthcare
Multi-tasking in practice: Coordinated activities in the computer supported doctor–patient consultation. International Journal of Medical Informatics, Volume 74, Issue 6, Pages 425-436. M.Gibson, K.Jenkings, R.Wilson, I.Purves
Clinician style and examination room computers: a video ethnography. W Ventres, R Marlin, N Vuckovic, V Stewart - Fam Med, 2005 - stfm.org.
Mapping the integration of social and ethical issues in health technology assessment.
Lehoux P, Williams-Jones B. Int J Technol Assess Health Care. 2007 Winter;23(1):9-16.
Making a Case in Medical Work: Implications for the Electronic Medical Record. M Hartswood, R Procter, M Rouncefield, R … - Computer Supported Cooperative Work, 2003 - portal.acm.org

My great friend (and China researcher sidekick), Silvia Lindtner, is putting on a workshop (along with Irina Shklovski, Janet Vertesi, Paul Dourish) about the issues specific to technology design and research for transnational users or use contexts. It will take place on September 26, 2010 in Copenhagen, Denmark. Submit a 2-4 page paper about your related research to Silvia by June 15, 2010. More info below or check out the conference website.

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Transnational Times: Locality, Globality and Mobility in Technology Design and Use: A workshop at Ubicomp 2010

September 26, 2010 Copenhagen, Denmark

Organizers: Irina Shklovski, Silvia Lindtner, Janet Vertesi, Paul Dourish 

This workshop will bring together an interdisciplinary group of scholars to explore the role of ubiquitous computing, the use of information and communication technologies and the politics of technological design in transnational practices. The ultimate goal of this workshop is to investigate the implications for the design and development of ubiquitous technologies in non-western contexts. We will consider the implications for conducting research and technology design within and across global and networked sites of technology production and use. The aim of the workshop is to gain a deeper understanding of the social, cultural and economic practices within global IT development.

We will explore the following questions:

  • What makes a transnational technology? What kinds of political, local and translocal, projects are at stake in the management of new technological sites?
  • How unified is the internet? Can we speak of many internets? What are the various stakeholders involved in designing and using these many Internets?
  • What is local and what is global? What is the role of mobility and circulation in constructing or moving between localities and globalities?
  • What methods and methodologies might we constructively use to analyze and design for such complex, hybrid, and often virtual spaces?

ok one more blog post on something that informs thought process (again Kevin this is your fault!)

I read lots of books from economic geographers and communication theorists about the effects of new technologies on society. Many theorists agree that digital tools cause spatial and temporal disconnects, shifting the way we experience everyday life. Within this group are scholars who propose widely popular and cited phrases about time and pace.

Some examples:

  • David Harvey says that this creates “time-space compression.”
  • Manuel Castells claims that the global IT workers in the tech industry are increasingly located in the “space of flows,” the distributed geographic digital networks that mediate virtual communication.  In such a society, “places do not disappear, but their logic and their meaning become absorbed in the network” so that the structural logic that runs a network society is not based on places (pg 443).
  • Even the economists agree but they tend to have a more positive take. George Gilder (2000, Telecosm: the world after bandwidth abundance) believes that global diffusion of telecom will emancipate people from face-to-face relations.
  • Frances Cairncross (2001, The Death of Distance: How the Communications Revolution is Changing our Lives) doesn’t see distance as a limiting factor in social interaction.     

Essentially, what these authors claim of digital tools are the same claims that we have heard about all preceding technologies from trains to telephones to the cotton gin to cars - technologies compress space-time. They create confusion, chaos and overload. 

There seems to be a great sense of urgency on the affects of our new digital time. This urgency is borderline fear and fetish of a new so-called compressed space-time experience where daily life at increasing at speeds so fast, so FAST THAT WHAT? What will happen??? We will explode!!! And now social media is killing us! Info Overload! 

Paul Virillo, a theorist on speed, politics, and wars, is very concerned about time-space compression and outlines a possible future of time concussions:

What lies ahead is a disturbance in the perception of what reality is; it is a shock, a mental concussion. And this outcome ought to interest us. Why? Because never has any progress in a technique been achieved without addressing its specific negative aspects. The specific negative aspect of these information superhighways is precisely this loss of orientation regarding alterity (the other), this disturbance in the relationship with the other and with the world. It is obvious that this loss of orientation, this non-situation, is going to usher a deep crisis which will affect society and hence, democracy……For the first time, history is going to unfold within a one-time-system: global time. Up to now, history has taken place within local times, local frames, regions and nations. But now, in a certain way, globalization and virtualization are inaugurating a global time that prefigures a new form of tyranny. If history is so rich, it is because it was local, it was thanks to the existence of spatially bounded times which overrode something that up to now occurred only in astronomy: universal time. But in the very near future, our history will happen in universal time, itself the outcome of instantaneity - and there only.

Now when I need to find some sanity in all these calls to deconstruct grand meta-narratives of  super-modernity’s time-space compression - there is one woman that I always call upon, the amazing Doreen Massey. She is freaking AWESOME. I worship her brain. I put her in the cloud with Donna Haraway. Donna and Doreen  - solid.

Doreen Massey’s work is in many ways a response to a deficiency in spatial theory to account for practices and conceptions of place beyond elite individuals who can jet set from one time zone to another and effortlessly relocate and disassociate from places. Many of the compression-space-time scholars theorize broadly about a very elite and narrow experience of life with digital tools, of which Massey avoids doing.  She is one of the key thinkers who deplore universal accounts of place as bounded and fixed across social relationships and the dichotomy of place as bounded and space as open. 

For Massey, even if a place appears to be bounded, she argues that this place is located in a grander scheme of space that is constantly in flux.  She employs the concept of “power geometry” in insisting that the production of place and space be examined across class, gender, nations, cultures, economies, and race, and that this analysis  must be examined together in relation to the flow and movement within one place and in relation to other places (1993).  For Massey, places are constantly in flux and reflect hybrid forms of power and culture, and to see it any other way would gloss over the mobile, imaginative and unpredictable practices of everyday life. 

Doreen Massey reminds me why I do the research that I do with who I do it with. Massey always has a great sense of justice and power infused into her work. Working in low-income or marginal communities isn’t exactly sexy and I don’t produce research that affirms what Western tech companies want to see or hear. But I have tons of fun and I believe in the importance of my work because it addresses uneven distribution of power and resources.

Massey is so awesome that I’ve cut some of my fave sections out of one the most beautiful essays every written by a geographer - A Global Sense of Place in Reading Human Geography (1997). Someone has put her essay up here - download while it’s avail!

I’m just going to let Doreen do her thing now - these are several excerpts that I can’t even cut up - every word is beautiful. But the essay really does need to read in its entirety so that you can see the narrative she traces. If you end up really liking her, I suggest that you also read For Space. It’s another deeply thoughtful meditation on space and place.

Now I want to make one simple point here, and that is about what one might call the power geometry of it all; the power geometry of time-space compression. For different social groups, and different individuals, are placed in very distinct ways in relation to these flows and interconnections. This point concerns not merely the issue of who moves and who doesn’t, although that is an important element of it; it is also
about power in relation to the flows and the movement. Different social groups have distinct relationships to this anyway differentiated mobility: some people are more in charge of it than others; some initiate flows and movement, others don’t; some are more on the receiving-end of it than others; some are effectively imprisoned by it.


In a sense at the end of all the spectra are those who are both doing the moving and the communicating and who are in some way in a position of control in relation to it  - the jet-setters, the ones sending and receiving the faces and the e-mail, holding the international conference calls, the ones distributing films, controlling the news, organizing the investments and the international currency transactions. These are the groups who are really in a sense in charge of time-space compression, who care really
use it and turn it to advantage, whose power and influence it very definitely increases.

On its more prosaic fringes this group probably includes a fair number of western academics and journalists - those, in other words, who write most about it. But there are also groups who are also doing a lot of physical moving, but who are not ‘in charge’ of the process in the same way at all. The refugees from El Salvador or Guatemala and the undocumented migrant workers from Michoacan in Mexico, crowding into Tijuana to make a perhaps fatal dash for it across the border into the US to grab a chance of a new life. Here he experience of movement, and indeed of a confusing plurality of cultures, is very different. And there are those from India, Pakistan, Bangladesh, the Caribbean, who come half way round the world only to get held up in an interrogation room at Heathrow.

——-

This is, in other words, a highly complex social differentiation. There are differences in the degree of movement and communication, but also in the degree of control and initiation. The ways in which people are placed within ‘time-space compression’ are highly complicated and extremely varied.

——-

But this in turn immediately raises questions of politics. If time-space compression can be imagined in that more socially formed, socially evaluative and differentiated way, then there may be here the possibility of developing a politics of mobility and access. For it does seem that mobility, and control over mobility, both reflects and reinforces power. It is not simply a question of unequal distribution, that some people
move more than others, and that some have more control than others. It is that the mobility and control of some groups can actively weaken other people. Differential mobility can weaken the leverage of the already weak. The time-space compression of some groups can undermine the power of others.

———-

Many of those who write about time-space compression emphasize the insecurity and unsettling impact of its effects, the feeling of vulnerability which it can produce. Some therefore go on from this to argue that, in the middle of all this flux, people desperately need a bit of peace and quiet - and that a strong sense of place, or locality, can form one kind of refuge from the hubbub. So the search after the ‘real’ meanings
of places, the unearthing of heritages and so forth, is interpreted as being, in part, a response to desire for fixity and for security of identity in the middle of all the movement and change. A ‘sense of place’, of rootedness, can provide - in this form and on this interpretation - stability and a source of unproblematical identity. In that
guise, however, place and the spatially local are then rejected by many progressive people as almost necessarily reactionary. They are interpreted as an evasion; as a retreat from the (actually unavoidable) dynamic and change of ‘real life’, which is what we must seize if we are to change things for the better. On this reading, place
and locality are foci for a form of romanticized escapism from the real business of the world. While ‘time’ is equated with movement and progress, ‘space’/’place’ is equated
with stasis and reaction.


There are some serious inadequacies in this argument. There is the question of why it is assumed that time-space compression will produce insecurity. There is the need to face up to - rather than simply deny - people’s need for attachment of some sort, whether through place or anything else. None the less, it is certainly the case that there is indeed at the moment a recrudescence of some very problematical sense of
place, from reactionary nationalisms, to competitive localisms, to introverted obsessions with ‘heritage’. We need, therefore, to think through what might be an adequately progressive sense of place, one which would fit in with the current global local times and the feelings and relations they give rise to, and which would be useful in what are, after all, political struggles often inevitably based on place. The question

is how to hold on to that notion of geographical difference, of uniqueness, even of rootedness if people want that, without being reactionary.


There are a number of distinct ways in which the ‘reactionary’ notion of place described above is problematical. One is the idea that places have single, essential, identities. Another is the idea that place - the sense of place - is constructed out of an introverted, inward-looking history based on delving into the past for internalized origins, translating the name from the Domesday Book.

These arguments, then, highlight a number of ways in which a progressive concept of place might be developed. First of all, it is absolutely not static. If places can be conceptualized in terms of the social interactions which they tie together, then it is also the case that these interactions themselves are not motionless things, frozen in time. They are processes. One of the great one-liners in Marxist exchanges has for long been, ‘Ah, but capital is not a thing, it’s a process.’ Perhaps this should be said also about places, that places are processes, too.


Second, places do not have boundaries in the sense of divisions which frame simple enclosures. ‘Boundaries’ may be of course be necessary, for the purposes of certain turn of studies for instance, but they are not necessary for the conceptualization of a place itself. Definition in this sense does not have to be through simple
counterposition to the outside; it can come, in part, precisely through the particularity of linkage to that ‘outside’ which is therefore itself part of what constitutes the place. This helps get away from the common association between penetrability and vulnerability. For it is this kind of association which makes invasion by newcomers so
threatening.


Third, clearly places do not have single, unique ‘identities’; they are full of internal conflicts. Just think, for instance, about London’s Docklands, a place which is at the moment quite clearly defined by conflict: a conflict over what it past has been (the nature of its ‘heritage’), conflict over what should be its present development, conflict over what could be its future.


Fourth, and finally, none of this denies place nor the importance of the uniqueness of place. The specificity of place is continually reproduced, but it s not a specificity which result from some long, internalized history. there are a number of sources of this specificity - the uniqueness of place. There is the fact that the wider social relations in which places are set themselves geographically differentiated.


Globalization (in the economy, or in culture, or in anything else) does not entail simply homogenization. On the contrary, the globalization of social relations is yet another source of (the reproduction of) geographical uneven development, and thus of the uniqueness of place. There is the specificity of place which derives from the fact that each place is the focus of a distinct mixture of wider and more local social relations. There is the fact that this very mixture together in one place may produce effects which would not have happened otherwise. And finally, all these relations with and take a further element of specificity from the accumulated history of a place, with that history itself imagined as the product of layer upon layer of different sets of linkages, both local and to the wider world.

How can ethnography in a digital world capture culturally embedded practices and discourses that are specific to communities that are no longer place-based? What are the future routes for a field that has been traditionally rooted to a bounded sense of place? How do we identity not only when our field work begins, but where? I try to provide some preliminary answers in this field paper. 

I argue that several often-cited theorists of digital culture provide insufficient and misleading directions for conducting ethnography in a digitally mediated world. These theorists end up producing a dichotomy that assigns culture to place and ICTs (along with capital) to space. David Harvey, Paul Virilio, and Manuel Castells (to name a few) are exemplary of this type of theory building. They create a dichotomy where culture is tied to the local and the bounded, while capital is associated with global and the mobile.

The consequences of assigning the local to the immobile is that this leads to a divided ethnography—an ethnography of spatial flows versus an ethnography of fixed places. Working within this typology means the an ethnographer of marginalized communities has already pegged their field site as part of the invisible, oppressed, and fixed locales that exist in contrast to the global elite. This dichotomy forces ethnographers into a methodological cul-de-sac that is buttressed by theories that already support its outcomes—theories that reify spatially bounded and marginalized locales. What Appadurai (1996) had urged for ethnographers to avoid is being repeated—bounding culture to local places. Except for this time, global flows of technology are attacking local culture.  

But these theories depend on a binary of digital haves and have-nots. The haves are always the elites located in space of flows and the have-nots are always located in fixed places. Castells and Harvey do not attend to the complexity of a digital world where affordable access to digital tools is less of a problem than access to information. In Harvey’s “space-time compression,” Castells’ “space of flows” and Virilio’s “universal time”, capital’s global and technical flows obliterate the poor, the technology have-nots, and the local. The marginalized are located outside of these new global flows of capital and power that are facilitated by technology precisely because they do not have access to these technologies . 

I review several ethnographies of marginalized technology users that resist this type of divided  ethnography. I distinguish two different types of ethnographies: 1.) those that embrace  offline and  online field sites, and 2.) those that have restricted their field sites to only the online or the offline. Ethnographies of the former locate internet-related practices as embedded in a larger matrix of practices. Where as ethnographies of the latter treat digital-related practices as a wholly unique and bounded world. This difference in theoretical positioning had radical implications for how a researcher identifies a field site and uses ethnography (Hine 1998: 140).

Ethnographers can be attentive to the unproductive conceptualization of digital users that I have identified. I suggest that we examine Michael Peter Smith’s (2002) and Jenna Burrell’s (2009) methodological proposals for an updated version of multi-sited fieldwork and the emergence of the mobilities paradigm. I then close the paper with a reflection on why ethnography still matters. I explain that ethnography is needed for grounded theory building and to give a face to techno-utopic accounts of technology use that tends to discount marginalized communities. Ethnography reveals social processes that come along with ICTs that would otherwise be difficult to understand. I end the paper with Paul Willis’s discussion on the ethnographic imagination.

list of citations

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I’ve been writing up my field exams over the last few months, trying to cram what should be 1-2 years of reading and writing into a matter of 3 months. Field exams (or what others call oral exams) are part of the long process of getting your phd in the US. Prior to defending your prospectus (which grants you the permission to do dissertation field work), you have to pass the field exams. This process is different in every department.

For me, I  had to essentially write two thesis on two relevant fields to my dissertation research. I chose ethnography and urban sociology. The abstract above is from my ethnography paper. I plan on fleshing out some of the ideas from this paper for my prospectus and eventual dissertation. But that would suck if anyone has to wait that long to read it! So I’ll be posting different parts of my ethnography paper into several blog posts over the next few weeks. 

The next step is preparation for the orals exams. This is where I “defend” these field papers in front of my committee. They ask lots of questions - I try to answer…they ask more - and yes that goes on for a few hours. AFTEr I pass my oral defense, then I spend a few more weeks writing my prospectus in preparation for my prospectus defense. The prospectus is where you outline your field work plans. THEN I’ll be off to china! 

Here’s a link to the abstracts from my ethnography and urban field papers with a full list of citations for both papers. 

______

As an aside - being new to academia, I thought that my department would just rationally waive this step considering that I’ve done more years of fieldwork and presentations around the world than most graduate students. But apparently 4 years of being in the field does not excuse me from the rules! I think that they still thought I was joking when I asked if I really had to do this. 

I’m happy to say that I’m finally done! I’ve been on a strict 15 hours/day 5,000 words/day schedule for the last 3 months. It’s now over. Thanks to a special writing buddy, a lovely coffee shop down the street from me, a great doggy, and friends who took care of me and came all the way to see in brooklyn - I was able to get these done! I am proud to say that I didn’t leave my neighborhood for these few months - didn’t even buy a metro card! 

Writing 11:42am, 0 words Writing 5:20am, 0 words, I know dog I'm tired too

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Appadurai, Arjun. 1996. Modernity at large: cultural dimensions of globalization. Minneapolis, Minn.: University of Minnesota Press.

Burrell, Jenna. 2009. “The Field Site as a Network: A Strategy for Locating Ethnographic Research.” Field Methods 21:181-199.

Castells, Manuel. 2000. The rise of the network society. Oxford ; Malden, {MA}.

Harvey, David. 1991. The Condition of Postmodernity: An Enquiry into the Origins of Cultural Change. Reprint. Wiley-Blackwell.

Smith, Michael Peter. 2002. “Power in Place: Retheorizing the Local and the Global.” Pp. 111-130 in Understanding the city: contemporary and future perspectives. Oxford, UK; Malden, MA.

Virilio, Paul. 2007. Speed and politics. Semiotext(e).

Willis, Paul. 2000. The Ethnographic Imagination. Polity.

I love moleskin. I love its deep respect for user creativity.

The blank black leather cover whispers to the notebook owner,

“I trust you with this empty space to do what you need to do with it, just promise to carry me with you wherever you go. “

And its owners are loyal to Moleskin because of this message. Someone could put lots of stickers or someone could just tape their name on the cover or just leave it empty and allow time to wear its way in. It’s the tool for the mobile -  from wanderers to ponderers to thinkers to writers to programmers to storytellers and creators.

It’s not demanding or loud, but it’s not dull or passive. It sits there, comfortable in being opened or closed, knowing that eventually the idea from you will come. Its thick paper weight can bear the erasing, the constant revisions. The pen can scribble over words with great stress without burning onto the next page. This is the beauty of quality paper - the paper allows the ink to sink in without fading over the years. It holds ideas in process and it allows you to return to them. Ideas take years to work through, and the moleskin has been designed for this.

Moleskin has expanded into a new product line - bags, pencils, and book lights. (I must admit that I am excited to buy their book light even though I haven’t seen it yet! ) This new line speaks to their attentiveness to designing auxiliary supplements for the moleskin eco-system. The social life of a moleskin now has more texture than ever. Moleskins are no longer just limited to Muji writing tools; it can now have friends of its own kind.

Speaking about the new product line, Maria Sebregondi from Moleskin says:

“The idea has always been to put the notebook in the center of the galaxy, a system of nomadic objects related to contemporary lifestyle and technologies.”

She goes on to say that the

“Moleskine is a cultural icon. It is not a simple notebook, and it is not a commodity, but a free platform for creativity.”

If we look beyond the branding jargon - because let’s not kid ourselves, it’s a commodity and we don’t need to get Marxian now - what’s lovely about this statement is that it reminds us to see our daily objects as cultural.  The moleskin for creative and professional community signifies creativity - physically and symbolically.

So what digital tools are cultural icons now?  iphone and ipod, and very soon the ipad will become one if not already. The Apple design philosophy in many ways mirrors Moleskin’s design values: Anonymity, Simplicity, Desirability, and Usability.

So I’m wondering out loud - in our mobile society, cellphones are at the center of our entire social worlds. What kind of nomadic objects can be designed to support the cultural centrality of cellphones to our lives?

This question would be vastly different if instead of cultural centrality, I said practical centrality. If designing for practical centrality, I would think about mobile banking, distance education, digital health, battery longevity or e-governance. 

But if we’re designing for the cultural centrality, I think about games, the physical extensions of cellphones, its role in relationships, identity, social settings, physical places or creative uses.

Just thinking out loud for project ideas after 4 months of being offline and doing fieldwork in China (I’ve been blogging about it on Bytes of China). I’ve only been offline for 4 months and it feels like I will never catch up on all the news & blogs that I missed! How could I have just found out about Molekin’s new line!  I can’t wait to buy the Moleskin book light - I’m such a sucker for these kinds of commodities!

In terms of internet research, multi-sited ethnography – in particular Marcus’s tracking strategy of “following the thing,” can provide a methodological approach that accounts for the role of material objects (technologies, artifacts, media) in describing social processes that are constituted in and articulated through sociotechnical practices. Conventionally, ethnographic research has concentrated primarily on the role of human actors in meaning-making processes. While documents and artifacts have certainly been part of ethnographic projects, those objects have often been examined as the product, and not a co-producer of, culture. The result is that technology often plays a limited role in understanding social practices, a point Bruno Latour makes arguing that technical objects are the “missing masses” in social science (1992).

Tesco’s Homeplus Virtual Subway Store in South Korea is a great example of how to create a service based on existing user practices, rituals, and needs.

Behind the accessible yet super advertising-agency language of this marketing video is an example of great ethnography! (ignore their subjective claims that South Koreans are the 2nd hardest working people in the world- forgive Chiel - they are a marketing agency!)

Tesco’s advertising company, Chiel, observed existing user interactions and feelings around grocery stores. They took into account that South Korea is one of the most digitally wired and smartphone saturated phones in the world. They also noted user’s everyday transportation experience.

Based on their observations and understanding of real world context, they came up with the virtual subway store that only requires the use of a smartphone. 

What I love about this innovative service is that it doesn’t introduce too many contingencies or new practices.

 1. There aren’t any infrastructural contingencies around digital literacy or hardware issues - smartphone penetration is super high and mobile signal is consistent and widespread under- and above-ground.  

2. Homeplus is also being introduced into an existing ritual - the morning and post-work subway commute.

  • Part of this is ritual physical- the action of going to the subway and waiting for the subway is familiar.
  • Part of this ritual is digital - the continuous browsing on one’s mobile while waiting and riding the train.
  • Another part of this ritual is mental - the accounting of daily tasks that need to get done like buying more toilet paper or eggs. Urban and working South Koreans already in these physical, digital, and mental activities.

3. There are already high levels of trust in online shopping in South Korea - so introducing this virtual service is something that complements beliefs about the internet.

A new contingency that comes to my mind is the delivery of the items - like people need to get used to the practice of arranging delivery. Like working out what time the products are delivered and how to time the delivery so that you get your items when you come home from your commute. But delivery issues can be solved relatively easily on the back end by working out database and coordination issues and building in flexibility for the user. Delivery is not a big cultural or mental contingency in this context.

The most difficult services/products to introduce are ones that require cultural or mental pivots along with new practices. If Tesco were to introduce the virtual service in a country with high bandwidth penetration but low trust in online shopping, then they are running up against a perception issue - that the internet is good for many activities, but not shopping.

Another outstanding aspect to note is that this service may not have been created if the designers didn’t take into account existing transportation patterns. If Chiel only did their observations inside the grocery store or inside a home, they wouldn’t have realized the potential for creating a service inside the subway - an everyday space. But now this everyday space has a new and exciting activity - shopping! This interaction in this space becomes more rich and complex. The subway space isn’t just a transportation, people watching, or casual gaming space, it is a consumption space now - thus introducing consumption desires into this activity.

The success of Homeplus fulfills the qualities that are critical for a seamless user experience - SUD: Simple, Usable, and Desirable

I want to comment a bit on desireability. Dan Lockton’s research on how architecture influences user behavior introduced me an urban planning concept of “desire paths,” that users create natural paths in their physical surroundings based on what works for them. Lockton points to Myhill (2004) who suggests that ““[a]n optimal way to design pathways in accordance with natural human behaviour, is to not design them at all.”

Myhill argues that companies who design products should allow for desire paths to emerge out of the user, not the designer. The company should them keep an eye on the desire paths and make adjustments or features based on these emergent paths. Myhill says that companies who do this will successfully fulfill the ‘Normanian Natural Selection,” a theory from Don Norman that people always interact naturally with objects and spaces in their everyday life.

Applying “desire paths” to Homeplus virtual grocery stores, could the appeal and success of it be partly based on that the system allows for users to create symbolic  “desire paths”? It would be so fascinating to do some ethnography to see how over the next few years, Homeplus calibrates their service to allow for users to create desire paths - because this keeps this service flexible for the user!  What kind of desire paths will emerge out of this service?

I ask these questions about desire paths with my fieldwork in China in mind - because I’m thinking about how youth and migrants are using social media to create symbolic desire paths to get to the information they need. But more on that in another post!

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I would bet Chiel included South Koreans on the design team. I know this may sound like the obvious - but MANY companies that hire design firms to create products/services for them DO NOT include local ethnographers/designers on the project. So while the design ideas they create may be amazing (or totally unimpressive), they may not be grounded in existing social practices. Or what happens is that companies will hire a local ethnographer or expert, but they don’t allow the local ethnographer to be in a position of power that is equal to other team members, so the local expert’s suggestions often get sidelined.

Thank you to Charlotte Yong San Gullach Büttrich for sharing this with me on Google+!

(video via Recklessnutter)

The space in which we live, which draws us out of ourselves, in which the erosion of our lives. our time and our history occurs, the space that claws and gnaws at us, is also, in itself, a heterogeneous space. In other words, we do not live in a kind of void, inside of which we could place individuals and things. We do not live inside a void that could be colored with diverse shades of light, we live inside a set of relations that delineates sites which are irreducible to one another and absolutely not superimposable on one another.

Michel Foucault, “Of Other Spaces”

No other essay has informed the way in which I understand and articulate the digital space more than this essay by Foucault. If you read nothing else by Foucault, at least read this essay. You will never look at mirrors or boats the same way again.

(via modernandmaterialthings)